MEET SHOREDITCH NAILS
OUR STORY
OUR BRAND
Shoreditch Nails is a hub for our East London community, a space for creativity, a centre for self-care, and a place to work and grow.
Our ambition was to change the way nail studios cared for their teams. We promote a healthy working culture and a strong training program with a wellness policy at its core. As we grow, we continue to deliver and strengthen this philosophy.
We’ve created polish too! We care about you, your nails, and the planet, which is why we formulated our collection of eco-friendly Shoreditch Nails polish.
Our COMMUNITY
We care about our community. By providing services that are affordable and supporting local brands we hope to make wellness more accessible.
We created a structure - ‘Teach, Train, Trade’ - to support our community by building opportunities for local people through our Academy.
Shoreditch Nails polish is inspired by our artistic neighbourhood. Our fun but refined polish colours transport you to our favourite pockets of East London; the place where it all began.
Consciously Colourful
Although we are a growing business, we are committed to creating a conscious beauty brand with tangible goals to ‘do our bit’ for the environment and our community.
We are working towards becoming a greener company; the products we use in our studios and at our Shoreditch Nails academy are vegan and cruelty free.
Our pro-ecology polish is formulated from 74% natural origin ingredients. Its sustainable solution is 81% bio-sourced, making it a low-chemical cosmetic without compromising the colour.
Read more about we’re doing as a business here.